As technology continues to advance and new marketing tools become available, how companies choose to market their brand must evolve as well. As a leading content marketing consultant, PERFORMANCEbrandny continues to adapt our solutions to succeed in this everchanging landscape, but one thing has always remained steadfast - our process.
We work with each of our clients on an individual basis to fully understand the challenges their facing and the goals they hope to accomplish. We then approach the problem using our tried-and-true 4-step process.
BRAND agenda:
“Show up where the customer is at”
“Create amazing experiences along the customer journey”
“Drive customer acquisition”
“Develop deep insight into customer behaviour”
PERFORMANCE Metrics:
“Drive digital adoption across customer base”
“Needed brand protection and retention at all times.”
Personality
Show off your brand values and project your voice
Increase Consumer Awareness
Very few have heard of you. Let’s change that!
Build an Engaging Social Community
Give them the tools to pass your brand along., e.g. A fun and simple hashtag that punctuates personal posts and tweets
Spark Authentic Relationships
Create fans and leverage influencers. Encourage them to generate their own content. It’s worth 10x if they post it
Add Value & Entertain
These are the reasons why people engage. They’re looking to be entertained or to learn something
Tell Stories
Shift the focus away from what you’re selling to what they want to buy, something more higher order & emotional
Make Friends
Find small ways to engage; two-way conversations are more fun than talking to yourself
Be a catalyst
Bring people together in the world and for sparking conversation
Talk, But Listen First
Pick up on trends via social listening and uncover their interests to inspire your content
Simplicity is King
There’s a lot of brands out there, and in order to keep interest and trigger participation, we need to keep our asks easy